Alt tags

← Back to Content patterns

If an image is purely decorative, it should have no alt tag. Thankfully, Webflow's alt tags default to empty, so if an image is decorative, you don't need to do a thing.

If an image isn't decorative (i.e., contains information important to the reader, as a diagram might), describe its content as clearly and concisely as possible. Note that this may require summarizing (as in the case of a diagram).

If the image contains text (which we should generally avoid), reproduce the text verbatim.

If the image is inside a link tag, describe where the link goes.



Alt tags

in use

The alt tag for the Webflow logo on the marketing site should read "Link to"

A diagram of a site's content model could read: "A diagram of the content model for a bookstore, showing how the author, book, and genre collections relate." 

A photo of a bluebird in an article on finding happiness as a freelancer would take an empty alt tag.


Direct, informative, casual

Readers' feelings

I sure love it when websites bother to alt tag their images!


WebAIM on Alternative Text

Read WebAIM's detailed guide to alt tagging

Alt tagging properly is a surprisingly complex topic with a lot of nuance. I've captured the basics on this page, but there's much more to learn!