The hashtag should only be used on Twitter or in content (snarkily) referencing Twitter.

Use sparingly even then, since it often just serves to give users one more distraction — that is, one more link to click instead of the one we want them to.

A hashtag may be the right choice, however, when:

• We want to encourage sharing of content for us to find and promote later, such as the #webflowix2 tag used in our Interactions 2.0 campaign
• When the hashtag is widely used and may help people discover Webflow

We do encourage Webflow customers to share their work with the hashtag #MadeInWebflow.

Whenever possible, work the hashtag into the sentence in such a way that it reads naturally, as in the example below.

Check out the beautiful new #MadeInWebflow site of the best content strategy conference around: @ConfabEvents

Encouraging, welcoming, in-the-know, tongue-in-cheek